Blog Marketing

Well, marketing a blog to your students in your classroom would be fairly easy and straight forward as you have a captive audience that depending on what you are requiring of them to do with your blog could be highly motivated to follow your blog. In this case to market the blog you could just explain to the students what it was, how to access it, how to use the features on it, and what benefits they could get out of using it.
Now if your blog was not intended to be used as an extension of the classroom and was geared more towards having your fellow peers read it, comment on it, and learn from it you could and should use a number of different methods to market your blog in hopes that it would receive more views and followers.

One way to market your blog would be to make sure that the content you are publishing is relevant and thought provoking, to do this you may want to focus on issues that are hot buttons in the education community. If you have great content in what you publish your viewers will want to come back and will likely promote your blog for you by talking about what they read or seen on you blog.

Another way to market your blog is to post regularly and keep the posts on topic, the goal here is to keep your viewers wanting to keep coming back so that they can keep up on what is happening. Going along with making regular posts you should do regular maintenance to your blog by removing old and out dated posts and information.
Networking with other blogger is also a great way to spread the news about your blog. You should read and comment on their blogs, link them to your blog and even request that they link back to your blog.

There are services that you could pay to market your blog for you, like Google Adwords or Yahoo search marketing, this can be expensive, so another way to market your blog is to make sure that you have it set up to be able to be pick up by search engines, one good way to do this is to use key words that the search engines will pick up on.

Marketing your blog is a difficult endeavor as there are millions of other blogs you need to find away to make yours standout or fill a hole that is lacking.